S-c Brands, Scandi-Chic, completes 2016 portfolio expansion with introduction of Pehr into the Portfolio

22 April 2016: Quick on the heels of recent activity, specialist children’s toy, gift and homeware distributor S-c Brands, formerly Scandi-chic, is thrilled to announce that they have completed their 10th birthday portfolio expansion with an exclusive UK agreement with Canadian company ‘Pehr’.

Pehr, inspired by a love of pattern, fabric and design produces home textiles and a children’s collection.  S-c Bands will represent the children’s collection known as ‘Petit Pehr’. It offers customers the opportunity to create their own look by mixing classic and modern designs achieving a personal contemporary and sophisticated nursery.

Pehr is a play on “pair” to reflect the notion that you can pair colours, designs and styles in the collection to create one’s own individual look. S-c Brands Director – Fiona Walker says ”I am delighted to welcome Petit Pehr into our offer.   I could immediately see that their design flare and sophistication would complement the S-c Brands portfolio. Pehr’s founders work to the same values of quality, originality, and charm as we do and very importantly ensures their products are responsibly produced. This portfolio expansion provides our retailers with a collection that offers classic and modern prints that offer customers a trusted lifestyle brand that fulfils their desire for a beautiful home. We are delighted to be show-casing the latest Petit Pehr Collection at our forthcoming Trade Shows and look forward to a great response.”

Jennifer Kelly, Owner/Managing Director of Pehr confirms, ‘We are thrilled to become part of the S-c Brands portfolio in the UK, reaching out to those families who are looking to create a look and feel unique to them by mixing and matching.  Our range of timeless classic and more modern prints will be an ideal complement to the other high quality, quirky and bold, ranges available at S-c Brands. We really look forward to seeing our products in beautiful boutique shops across the UK.

S-c Brands this year, alongside their 4 other brands, will be presenting Petit Pehr at Pulse (Olympia, London 15-17 May Stand G20),  Bubble (VB15 Business Design Centre, London 19-20 June) and Home and Gift (DP2-22, Harrogate 17-20 July) this summer.

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Also showing at;

INDX Kidswear Show    (Cranmore Park, Solihull, UK  – 3-4 July)

Maison et Objet            (Hall 6 Paris 2-6 September)

Top Drawer                  (Olympia, London 11-13 September)


NOTES to Editors:

S-c Brands, formerly Scandi-chic is a British company, founded in 2006 by Fiona Walker. Starting life with the aim to represent and distribute the best Scandinavian brands.  The business has grown and evolved to represent brands not only from Scandinavia but from around the world that produce quality products that have the ethos and design which encapsulate that Scandinavian feel.

Pehr, was founded by Jennifer Kelly and Rebecca Perren in 2010 to overcome a void in the market that allowed customers to create their own look by mixing and matching designs.  The founders share an aesthetic and appreciation for design which allows Pehr to offer an assortment of modern and classic prints that create a beautiful result every time. Based in Canada, Pehr invest their time and management to ensure responsible and ethical production of their goods in India.